What’s so grooby about Grooby VR? Well, if you already know the brand name, you probably already know the answer to that question. It’s easy enough to mistake it for a creative misspelling of groovy, and was used as a synonym for titties as far back as A Clockwork Orange. I used to wonder how Grooby Productions settled on the name until I finally looked at the Wiki article. Turns out, it ain’t that complicated; the company was started back in ’96 by a dude named Steven Grooby.