The front page of MYM encourages visitors to “Be more than just a fan!” It’s honestly kind of a vague pitch, as they’re far from the only brand claiming a deeper connection with their customers than mere appreciation. I’m all for forging these bonds whenever and wherever possible, but let’s be real: you don’t earn brand loyalty through slogans. In this business, you do it by giving your visitors something really good to shake their dicks at.